Why Nobody Cares About Your Business?

It’s 2024, and things are changing. BUT

Now I hate to break it to you guys, but it is TRUE. Nobody cares about your business. What people ultimately care about, is themselves, the problems they have and then – when it comes to your business – whether you can solve them. That’s the bottom line.

It's all free!

Gary Vaynerchuk says it all the time, (and you know what, he is right), there has never been a better time in human history to get into business. It wasn't until recently that the cost of setting up your own business digitally has gone down to next to nothing. Since buying server hosting is dirt cheap, you can build your own website, and you can do it with simple software off the shelf. Setting up a Facebook page, YouTube channel, Twitter account. It's all free. Image from best-selling book Start With Why, motivational speaker and marketing consultant Simon Sinek There's never been a time in history like this, where if you have an idea that you believe will make a difference in people's lives, you can connect with them anywhere in the world, and they will pay you to solve their problems. That's the magic of the digital age and that's the good news. But the bad news is there's never been a harder time in history to get people to care. Nobody cares about your business. Also read how to sell with selling here: https://dentalreach.today/selling-without-selling/

You know the feeling when you first get into business.

One of the first things you do is you build your website and you go out and you research all your competition and then you go to a designer and then you put the site out there and nobody's going to look in on Google Analytics and there's almost no visits. Even when there are visits, it's not nearly enough to make a difference. Then you go out and you build your Facebook page and you put all these great posts and videos and memes. But no one likes it in your Facebook account, you can’t even get your mom to like your Facebook page. I mean, it's embarrassing. Then you go out on YouTube. You spent all this time; you hire a videographer and you make these amazing videos that are going to help people and you think that's going to make the difference. Well then again, no one's watching your videos and then you buy ads on Facebook and Google but no!

No one's buying!!!

So, you have traffic, but no one's buying. And it's so demoralizing. I've been there when I started my first business over 7 years ago. I remember spending all this time on my website spending thousands of rupees on AdWords and literally not a single person bought. Now, all these things are important. You definitely need a website. You need landing pages, you need emails, you need Facebook page, you need YouTube ads or YouTube channel. You need Twitter account. You need Instagram, you need all of that. And it all needs to work together. But really, none of that stuff matters unless you get one thing right. Story matters because if you have a product or service, ultimately nobody's going to buy it unless it does one thing -

Selling the Value Proposition

Sales is taking someone from a place that they are right now, whether it's a place of extreme pain or trying to avoid pain or maybe they're in a good place, but they want to get to a much better place. Sales is the process of convincing someone to invest in a better future, invest in you and themselves together to create a better future. People are literally walking around talking to themselves about why they're in pain or why they can't get that bright future that they think, they and their family deserve. They have emotions wrapped up around this. You might try to reason with people and give them all the features and the benefits of why they should buy your product. But ultimately they buy one thing and that's emotion - people buy in emotion and justify with logic. So if you can't tap into the emotions that they're feeling, you have no chance to really make a difference in their lives. https://dentalreach.today/tips-to-successfully-run-a-newly-opened-dental-clinic/

Give Them Something They Can Feel

So empathy, once you do that, the next thing you have to do is, now that you're inside their head, you need to really understand what is the story that they're telling themselves in their life. Everyone is walking around based on their pain points and their emotions and what's happening to them, telling themselves the story.

Anthony Robbins loves to say this, and I totally agree with him. Everyone's got a story they're telling themselves. And that's the fascinating part, it is if you can figure out a way to change their story, you change their life. And your job as a marketer is really to help people change their story, so they can change their lives.

When people think about story telling, a lot of brand owners like to get egocentric again and think, well, I need to tell my story and how I'm such a hero for creating this product or how my company is such a heroic brand. But actually, it's not about that. People really don't care about your story because they're inside their own head.