Section banners
A wide band across the page: under the homepage hero and between its sections, and at the top of articles, events, the forum, products, podcasts, the dentist directory, awards, speakers and courses.
Wide bandCardImageTextHTMLVideo
Where it runs · 13 positions+
- Home — HeroDirectly under the homepage hero · /
- Home — Between sectionsBetween the podcasts row and featured dentists · /
- Home — Below foldFull-width band further down the homepage · /
- Articles — Top bannerAbove the articles grid · /articles
- Events — Top bannerAbove the events list · /events
- Forum — Top bannerAbove the forum list · /forum
- Products — BannerAbove the products grid · /products
- Podcasts — Top bannerAbove the episodes list · /podcasts
- Magazine — Between editionsBetween the current edition and the year archive · /magazine
- Directory — Top bannerAbove the results of the dentist directory and every place hub · /dentists, /dentists/in/<place>
- Awards — Top bannerAbove the awards editions · /awards
- Speakers — Top bannerAbove the speakers lens · /speakers
- Courses — Top bannerAbove the courses lens · /courses
In-content banners
Inside the thing being read: between paragraphs of an article, after it, under an event description, an episode player or a product, and between a forum question and its replies.
Wide bandCardImageTextHTMLVideo
Where it runs · 7 positions+
- Article — Mid-articleBetween paragraphs, once the reader is committed · /<article>
- Article — After the articleBelow the text, before related reading · /<article>
- Event — Below detailsUnder the event description · /events/<slug>
- Episode — Below playerUnder the episode player and notes · /podcasts/<id>
- Product — Below detailsUnder the product description · /products/<slug>
- Forum — In discussionBetween the opening post and the replies · /forum/<discussion>
- Magazine — Under the readerBelow the PDF reader on one edition · /magazine/<slug>
Native tiles in listings
A card the same size as the cards around it, inside the articles grid, the products grid and the listings of people — framed and labelled so it never passes for editorial.
Grid cardCardImageTextHTMLVideo
Where it runs · 3 positions+
- Articles — Inline cardA card inside the grid, repeated every few rows · /articles
- Products — Inline tileA tile inside the grid, at the interval set in Products → Display · /products
- Directory — Inline cardA card inside a people listing, after the third result · /dentists, /dentists/in/<place>, /consultants, /speakers, /courses
Sidebar cards
A portrait card in the reading rail beside an article, under an event’s registration panel, in a member’s profile rail and beside search results.
Rail cardCardImageTextHTMLVideo
A member can switch the profile rail off for their own page, and it never appears on an imported clinic listing.
Where it runs · 4 positions+
- Article — SidebarTop of the reading rail, beside the text · /<article>
- Event — SidebarUnder the registration panel · /events/<slug>
- Profile — SidebarIn the rail of a member profile; never on a clinic listing, and the owner can switch it off · /dentists/<slug>
- Search — Results railBeside the global search results · /search
Sponsored · above the footer Site-wide bands
A band above the footer of every page, and a slim sticky band at the foot of the screen on listing pages.
Wide bandSticky bandCardImageTextHTMLVideo
The sticky band can be dismissed by the reader and shows at most once a day in a browser.
Where it runs · 2 positions+
- Global — Above the footerSite-wide band above the footer, on every page
- Global — Sticky anchorA slim band pinned to the foot of listing pages; dismissable, at most once a day
Interstitial and exit intent
A dismissable sheet over a listing page, or on desktop as the pointer leaves the page. The loudest format we run, so it runs under the tightest rules.
Sheet over the pageInterstitialExit intent
At most once per session and once every 24 hours, never on the first page a reader opens, never over an article, a registration or a checkout, and only after an editor approves the creative.
Where it runs · 1 position+
- Global — InterstitialA dismissable sheet over a listing page; interstitial and exit-intent formats only, under hard caps
Newsletter sponsor block
A disclosed sponsor block inside an email campaign. Every send counts as the impression, and clicks come back through a signed link.
Wide bandCardText
Where it runs · 1 position+
- Newsletter — Sponsor blockA disclosed sponsor block inside an email campaign that names this creative
Sponsored article
An article about your product, research or company, edited to our publishing standards, published at its own address with the sponsor and a disclosure shown above the text, and promoted through any of the positions above.
The disclosure is stored apart from the text, so it stays on the page through every later edit.
Sponsoring or exhibiting at one of our own conferences has its own enquiry on each edition’s page. Our conferences